Privacy policy
Last Updated: [10 April, 2026]
At Shrimati Heritage, operated under the firm name SMT Designer, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or make a purchase.
By using our website, you agree to this Privacy Policy.
1. INTRODUCTION
This Privacy Policy describes how Shrimati Heritage ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website https://shrimatiheritage.com/ (the "Website") or purchase our women's wear products and services.
By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. This Privacy Policy is published in accordance with:
• Information Technology Act, 2000
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
• Consumer Protection Act, 2019 and Consumer Protection (E-Commerce) Rules, 2020
2. INFORMATION WE COLLECT
2.1 Personal Information
We collect the following categories of personal information when you create an account, place an order, or interact with our services:
• Name and contact information (email address, phone number, postal address)
• Billing and shipping addresses
• Payment information (processed securely through third-party payment gateways)
• Account credentials (username and encrypted password)
• Shopping preferences and size information
• Purchase history and transaction details
• Product reviews and ratings
• Communication preferences and marketing consent
2.2 Automatically Collected Information
When you visit our Website, we automatically collect certain information about your device and browsing activity:
• Device information (IP address, browser type, operating system, device identifiers)
• Log data (access times, pages viewed, referring URLs, clickstream data)
• Location data (approximate location based on IP address)
• Cookies and similar tracking technologies (see Section 5)
• Shopping behavior and product interactions
2.3 Information from Third Parties
We may receive information about you from third-party sources including:
• Social media platforms (if you connect your account)
• Payment processors and financial institutions
• Logistics and delivery partners
• Marketing and analytics service providers
3. HOW WE USE YOUR INFORMATION
We use the collected information for the following purposes:
3.1 Order Processing and Service Delivery
• Process and fulfill your orders
• Communicate order status, shipping updates, and delivery information
• Process payments and prevent fraudulent transactions
• Manage returns, exchanges, and refunds
• Provide customer support and respond to inquiries
3.2 Website Improvement and Personalization
• Personalize your shopping experience and product recommendations
• Analyze Website usage and improve functionality
• Conduct market research and trend analysis
• Develop new features, products, and services
3.3 Marketing and Communications
• Send promotional emails, newsletters, and special offers (with your consent)
• Display personalized advertisements on our Website and third-party platforms
• Notify you about new collections, sales, and events
• Conduct surveys and request feedback
3.4 Legal and Security
• Comply with legal obligations and regulatory requirements
• Prevent fraud, unauthorized access, and security breaches
• Protect our rights, property, and safety, and those of our users
• Enforce our Terms and Conditions and other policies
4. DATA SHARING AND DISCLOSURE
We may share your personal information with the following categories of third parties:
4.1 Service Providers
We engage trusted third-party service providers to perform functions on our behalf, including:
• Payment processors (e.g., Razorpay, PayU, Paytm, PhonePe)
• Logistics and shipping partners (e.g., Delhivery, Blue Dart, DTDC)
• Cloud storage and hosting providers
• Email service providers and SMS gateways
• Analytics and marketing platforms (e.g., Google Analytics, Facebook Pixel)
• Customer support and CRM systems
These service providers are contractually obligated to protect your information and use it only for the specific purposes for which it was shared.
4.2 Legal and Regulatory Authorities
We may disclose your information to law enforcement, government agencies, courts, or other third parties when required by law or to:
• Comply with legal processes, court orders, or government requests
• Enforce our legal rights or defend against legal claims
• Investigate and prevent fraud, security incidents, or illegal activities
• Protect the safety and security of our users and the public
4.3 Business Transfers
In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the successor entity, subject to this Privacy Policy.
4.4 Aggregated and De-identified Data
We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, marketing, or other business purposes.
5. COOKIES AND TRACKING TECHNOLOGIES
We use cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience, analyze Website traffic, and deliver personalized content and advertisements.
5.1 Types of Cookies We Use
• Essential Cookies: Required for the Website to function properly (e.g., shopping cart, authentication)
• Performance Cookies: Collect information about how you use the Website to improve performance
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Deliver relevant advertisements and track campaign effectiveness
5.2 Managing Cookies
You can manage cookie preferences through your browser settings. However, disabling certain cookies may affect Website functionality and your user experience. Most browsers allow you to:
• View and delete cookies
• Block third-party cookies
• Block all cookies
• Delete cookies when you close your browser
6. DATA SECURITY
We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security practices include:
• SSL/TLS encryption for data transmission
• Secure payment gateway integration (PCI DSS compliant)
• Password encryption and secure authentication
• Regular security audits and vulnerability assessments
• Access controls and employee training
• Secure data storage and backup systems
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
7. YOUR RIGHTS AND CHOICES
Under Indian law and our commitment to transparency, you have the following rights regarding your personal information:
7.1 Access and Correction
You have the right to access, review, and update your personal information at any time by logging into your account or contacting us at [EMAIL ADDRESS].
7.2 Withdrawal of Consent
You may withdraw your consent for the collection, use, or disclosure of your personal information at any time, subject to legal and contractual restrictions. Please note that withdrawing consent may limit our ability to provide certain services.
7.3 Data Deletion
You may request deletion of your personal information by contacting us. We will honor your request subject to legal retention requirements and legitimate business purposes. Some information may be retained in our backup systems for a limited period.
7.4 Marketing Communications
You can opt out of receiving marketing communications at any time by:
• Clicking the "unsubscribe" link in our emails
• Updating your communication preferences in your account settings
• Contacting us directly at [EMAIL ADDRESS]
Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders and account.
7.5 Grievance Redressal
In accordance with the Information Technology Act, 2000 and rules made thereunder, we have appointed a Grievance Officer to address your privacy concerns:
Response Time: We aim to acknowledge grievances within 24 hours and resolve them within 30 days.
8. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention periods are based on:
• The nature of the information and purpose for collection
• Legal and regulatory requirements (e.g., tax, accounting, anti-money laundering)
• Contractual obligations and dispute resolution
• Business operational needs
When personal information is no longer needed, we will securely delete or anonymize it. Archived or backup copies may persist for a limited period due to technical constraints.
9. CHILDREN'S PRIVACY
Our Website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [EMAIL ADDRESS], and we will delete such information from our systems.
10. THIRD-PARTY LINKS AND SERVICES
Our Website may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by our Website.
11. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
• Posting the updated Privacy Policy on our Website with a revised "Last Updated" date
• Sending an email notification to your registered email address
• Displaying a prominent notice on our Website
Your continued use of the Website after the changes become effective constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.
13. CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
📧 support@shrimatiheritage.com
☎️ 8815054014
📍 SMT Designer, Roshan Pura Sq, Bhopal
14. CONSENT
By using our Website and services, you hereby consent to the collection, use, storage, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use our Website.
For sensitive personal data or information (as defined under Indian law), we will obtain your express consent before collection and use.
This Privacy Policy was last updated on April 2, 2026 and is effective immediately.
Note: Please replace all placeholder text in [BRACKETS] with your company-specific information before using this Privacy Policy.